Viewing entries tagged
Music Marketing

Above the Noise Music Industry Podcast with Data Journalist at Next Big Sound and Pandora, Liv Buli.

Above the Noise Music Industry Podcast with Data Journalist at Next Big Sound and Pandora, Liv Buli.

Liv has traveled all over the world talking about what she does – from Brisbane to Chile, to NYU classrooms. She has been invited to speak and participate in panels at SXSW, CMJ, Music Biz, Future of Music Policy Summit, SF Music Tech, BigSound, ByLarm and more. Lately, she has been giving thought as to how to visualize data in simple, elegant ways to build better stories. As she says "...the best data journalism strikes a balance between finding (data science), showing (data visualization), and telling (journalism) a story."

Above The Noise Music Industry Podcast with Marketing Director of Deezer Canada, Greg Van Bastelaar

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Above The Noise Music Industry Podcast with Marketing Director of Deezer Canada, Greg Van Bastelaar

Greg Van Bastelaar is somebody I met at Rifflandia in Victoria while participating at a music industry panel. At the time Greg was marketing Director of Deezer Music Canada. After speaking with Greg I was immediately interested in interviewing him for the podcast. He has a lot of experience in the music industry ranging from working for FACTOR (The Foundation Assisting Canadian Talent On Recording) and seeing artists get funded for records to becoming the marketing director for the European streaming service Deezer Music.

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Above The Noise Music Industry Podcast. A follow up interview with author, music marketer and radio host David Hooper

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Above The Noise Music Industry Podcast. A follow up interview with author, music marketer and radio host David Hooper

A while back I interviewed radio host, author and music marketer David Hooper about his book Six Figure Musician. We did the interview in Nashville about a week prior to the launch. At the time he told me about his plans for the book and how he intended to market it. I thought it would be interesting to follow up with him and find out how his marketing strategies were working and what he had learned about his audience.

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Above The Noise Music Industry Podcast with CEO of TraitMarker, Educational Entrepreneur and Personal Guru to The stars, Robbie Grayson

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Above The Noise Music Industry Podcast with CEO of TraitMarker, Educational Entrepreneur and Personal Guru to The stars, Robbie Grayson

Today's interview is with my friend Robbie Grayson from Franklin Tennessee. Robbie is the CEO of TraitMarker, a way for you to discover the "real you." As it states on the website: "Chances are that your personality lies buried beneath years of expectations and demands that life has heaped upon you. TraitMarker uncovers the genuine you lying beneath it all..." 

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Above The Noise Music Industry Podcast with The Empty Pockets

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Above The Noise Music Industry Podcast with The Empty Pockets

While meeting with a songplugger friend in Nashville, he asked me if I would interview some clients of his that were in town. The truth be told I was not really interested. I have always tried to keep my personal interviews (unlike when I am being hired...) to be with people that I have actively searched out. This situation was a little different and also a perfect example of how the industry really is based on relationships. I didn't want to offend my friend and I understand in this biz that if you scratch my back I'll scratch yours. So I said "sure."

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Above The Noise Music Industry Podcast with Founder of Ditto Music, Lee Parsons

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Above The Noise Music Industry Podcast with Founder of Ditto Music, Lee Parsons

Ditto Music is a digital music distribution company with offices in Liverpool and Nashville. As CEO of Ditto Music Lee Parsons overseas distribution and marketing campaigns for over 20,000 worldwide artists including Suzi Quatro, Finch, Lil Wayne, Prince, Sir Paul McCartney and Kid British. Starting from their bedrooms in 2007 Lee and His brother Matt launched the first ever unsigned artist into the UK Top 40 singles chart which got them into the Guinness Book Of World Records. Ditto Music have now had 11 UK top 40 singles, all with unsigned artists.

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Above The Noise Music Industry Podcast with Live Music Producer Tom Jackson

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Above The Noise Music Industry Podcast with Live Music Producer Tom Jackson

Tom is author of the bookTom Jackson’s Live Music Method and the All Roads Lead to the Stage DVD series, is a master at transforming an artist’s live show into a magical experience for the audience!

He has worked with hundreds of artists in nearly every genre, including major artists like Taylor Swift, The Band Perry, Jars of Clay, and others, along with countless indie artists and bands, giving them a foundation and direction to define their unique voice and style to showcase their talent.

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Above The Noise Music Industry Podcast with music marketing expert, author and radio host, David Hooper

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Above The Noise Music Industry Podcast with music marketing expert, author and radio host, David Hooper

David helps upcoming artists and songwriters to make more money in the music business. Since 1995, it’s what he's done on a daily basis. Last week David published his latest book "6 Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business. This music marketing book comes with the guarantee that if you follow his recommendations you will make $100,000 or more. It is packed with a ton of great information and best of all it is absolutely free! As you can imagine I was very curious to ask David some of his marketing secrets!

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Above The Noise Music Industry Podcast with Mark Tavern

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Above The Noise Music Industry Podcast with Mark Tavern

Mark has worked on a wide range of projects including Justin Bieber, The Roots, Mariah Carey, India.Arie, Whitney Houston, The Killers, Adam Lambert, Kelly Clarkson, Angie Stone, Maroon 5, Carrie Underwood, The Chieftains, Etta James, Jim Brickman, Andy Summers, Dave Douglas, Eliane Elias, Tom Harrell, Fourplay, Dominique Eade, Denyce Graves, Leontyne Price, a dozen Broadway cast albums including Urinetown, Avenue Q, Cabaret and Ragtime, and more than 15 opera productions at companies such as the Glimmerglass Festival, Glyndebourne (UK) and New York City Opera.

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Above The Noise Music Industry Podcast with Steve Rennie, Manager of Incubus

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Above The Noise Music Industry Podcast with Steve Rennie, Manager of Incubus

Rennie is arguably one of the most forward-thinking managers in the business. He understands which old school promotions methods still work and which don’t. He has opinions on which digital strategies produce measurable results and which are wastes of time and money. And he wants to share this knowledge with you free of charge with no strings attached. Steve Rennie pulls no punches. No topic is off-limits, ever.

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Above The Noise Music Industry Podcast with Music Supervisor and KCRW Radio Host, Jason Kramer

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Above The Noise Music Industry Podcast with Music Supervisor and KCRW Radio Host, Jason Kramer

Today I'm talking with the head of music supervision at Elias arts and Saturday night host on KCRW, Jason Kramer.

Elias arts is a prestigious music production company based in Santa Monica and New York. Elias Arts specializes in original music composition, sound design, music supervision, and audio branding for television, film, and commercials, and has won countless awards for over the years. Jason’s extensive knowledge of music coupled with a great intuition makes him an integral part of the Elias Team. His job is to help find the perfect music solution for every project.

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Above The Noise Music Industry Podcast with Creative Coach Brian Thompson

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Above The Noise Music Industry Podcast with Creative Coach Brian Thompson

Over the last few years Brian has carved his niche in the current music industry. After having been head buyer for a popular Canadian music retail chain, he has now become an advocate of the freemium music model. His Twitter bio reads: "creative coach. music marketer. podcaster. blogger. guy behind The DIY Daily Newsletter & Podcast"  and for those of you who don't know, Brian puts out a podcast every day! Wow!

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Above The Noise Music Industry Podcast with Music Supervisor David Hayman

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Above The Noise Music Industry Podcast with Music Supervisor David Hayman

David has had great success working with some of the worlds most impressive brands, including Coca-Cola, Nike, Ford, Budweiser, Right To Play, P&G, and every mobile company to name a few. David was an integral part of the team that created the phenomenon that was “Dove Evolution,” and the campaign for real beauty. David also divides his time working on feature films, new media ventures and supervising music for A-list televisions series like HBO’s “Less Than Kind” and CBC’s hit comedy series “The Kids In The Hall - Death Comes To Town”. David is also lead music supervisor on the new Ubi-Soft video game “Shaun White Skateboarding.”

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Above The Noise Music Industry Podcast with Cameo Carlson, Head of Digital Business Dev. at Borman Entertainment

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Above The Noise Music Industry Podcast with Cameo Carlson, Head of Digital Business Dev. at Borman Entertainment

Cameo has been at the forefront of the digital music revolution from its earliest stages. Billboard Magazine named her one of the industry’s top mobile executives.

She has been involved in radio, from terrestrial to online, and was the rock and alternative music director for AOL Music. She spent three years as manager of label relations and music programming at iTunes and has been the executive VP of Universal MoTown Republic where her role included mobile, online and digital sales, promotions and business development for artists such as Drake, Amy Winehouse, Lil Wayne, and Jack Johnson to name a few.

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Guest speaker Michael Behm at Above The Noise Music Industry Course

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Guest speaker Michael Behm at Above The Noise Music Industry Course

Over the course of Michael's career he has been a touring musician playing 6 nights a week (sharing the stage with the likes of Bon Jovi), recorded over 6 albums of original material, had his music placed in T.V. and Film, owned and operated live music venues, produced countless artists, written hits for other artists in more that 6 countries with major label distribution, spoken at MIDEM, and whole lot more! Because of the fact that Michael's career has allowed him to see such a full spectrum of the industry, he was a great person to have come in to the classroom. Having been successful at everything he has put his mind to,  I had a few question as to how he approaches each project so as to have successful outcomes!

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