Play it Loud Music was established in 2006 by music entrepreneur Aaron Bethune. With a life long passion for music, an entrepreneurial spirit, and a background in music performance, Aaron has gained a unique perspective into the power of music and those that create it. In recent years Aaron's book Musicpreneur: The Creative Approach to Making Money in Music has become a text book at select universities and music institutions worldwide.

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Music is at the core of the company; however, over the years we have expanded into other industries, always bringing our musical perspective with us. Music is not limited to one industry, it is a part of everyone's life. It is a backdoor to your subconscious mind. It creates the soundtrack of our lives and gives a voice to the feelings we would otherwise find hard to express. Like a brand, music represents us and tells people about who we are. Within seconds music can make us feel something. It brings us together, breaks down barriers, sees no colour, offers an escape from our reality and helps us feel what others are going through... brings us closer together. Harnessing the power of music, understanding its innate ability to build a following and create valuable experiences, is transferable to any industry. Play it Loud Music uses this approach to develop business opportunities, build brands and establish artistic careers inside & out of the music business. Value & fun is added at every step of the way.

If you have any questions or want to know how we can work together, don't hesitate to get in touch. 


Aaron Bethune