Today's interview is with Lee Parsons co-founder of Ditto Music.
Ditto Music is a digital music distribution company with offices in Liverpool and Nashville. As CEO of Ditto Music Lee Parsons overseas distribution and marketing campaigns for over 20,000 worldwide artists including Suzi Quatro, Finch, Lil Wayne, Prince, Sir Paul McCartney and Kid British. Starting from their bedrooms in 2007 Lee and His brother Matt launched the first ever unsigned artist into the UK Top 40 singles chart which got them into the Guinness Book Of World Records. Ditto Music have now had 11 UK top 40 singles, all with unsigned artists. Ditto have since been hailed by The Guardian and The Independent as a serious threat to the domination of major labels and launched their own TV show on Sky. Lee spends his time in between Ditto’s US and UK offices overseeing projects, speaking at events and opening new doors for independent artists.
The interview was conducted at the Ditto US office on Music Row in Nashville Tennessee. We had been talking for some time however I met Lee a couple days before at a music industry gathering for drinks and appetizers. When Lee walked in everybody stopped what they were doing to greet him, he's just a magnetic type of guy, you can tell when he enters the room. Just an observation. I like to pay attention to people's personalities, mannerisms, and facial expressions when I meet in person. In my quest to find out what it takes to rise "Above The Noise" everything needs to be taken into account!
I hope you all enjoy our conversation as much as I did. Lee shares a ton of insight on how he built his career and of course there is always a lot to learn from the experiences of others!
If you are releasing your album and are looking for distribution, Ditto Music come with my highest recommendation!
Aaron Bethune.Music Specialist. Creative Collaborator.
Interview with Lee Parsons