Today I have Ariel Hyatt on the show and we are covering everything from social media and crowd funding, to what it takes to rise above the noise in today's new music industry. I always enjoy speaking with Ariel as she is a wealth of knowledge and is always happy to share her insights!
I find it especially cool that Ariel is currently carrying out her own crowdfunding campaign and by doing so is practicing what she preaches! For more information visit the site: Rocket Hub
Ariel is a thought leader in the digital PR world: the founder of a successful PR firm; international speaker & educator and the author of two books on social media and marketing for artists. Ariel’s Cyber PR® process marks the intersection of social media with engaged behavior, PR, and online Marketing.
Ariel made it her mission to educate artists on how to take advantage of the new digital world. Her efforts have been lauded by artists and industry professionals alike. Ariel’s bi-weekly newsletter and YouTube series ” Sound Advice” has attracted over 20,000 subscribers, and she has penned over 100 articles to date. Ariel is also the author of two successful books on PR and new media:Music Success in Nine Weeks and Musician’s Roadmap to Facebook & Twitter offer artists a step-by-step plan to create a profitable and sustainable business from their art.
Ariel’s message is so compelling she has been invited to speak at festivals and conferences in twelve countries, including SXSW, CMJ, ASCAP’s I Create Music, The Future of Music, Canadian Music Week, APRA’s Song Summit (Sydney), You Are In Control (Reykjavik), The ECMAs, NARAS, Grammy Camp, and The Taxi Road Rally.
In the Fall of 2011, Middle Tennessee State University began offing an official Cyber PR® Class based on principals used in Ariel’s day-to-day business. She and her staff led students in a rigorous Cyber PR® accreditation process that included hands on experience working on active Cyber PR® Campaigns. The course was so popular that 2 section and an advanced Cyber PR® class has now been added.
Having pivoted her business once successfully, Ariel is now exploring the universal applications of her Cyber PR® philosophy and platform, to public relations campaigns at large. This is why Ariel Publicity has represented over 1,700 clients in the seventeen years since its inception: knowledge, passion, talent, innovation, and the sort of luck born of hard work. These qualities are embodied in Ariel Hyatt.
Ariel proudly serves on the boards of Sweet Relief Musicians Fund, SoundCtrl, and The New Music Seminar. She is an obsessive world traveler, a total foodie, and a vintage lunchbox collector.
I hope you enjoy today's interview!
Aaron Bethune. Music Specialist. Creative Collaborator.
Interview with Ariel Hyatt