A while back I interviewed radio host, author and music marketer David Hooper about his book Six Figure Musician. We did the interview in Nashville about a week prior to the launch. At the time he told me about his plans for the book and how he intended to market it. I thought it would be interesting to follow up with him and find out how his marketing strategies were working and what he had learned about his audience. The book is available for free as well as a number of paid versions too. Would people value them differently? Was there any unexpected insight as to what people would go for? I have noticed that free can often result in less interest due to a lower perceived value of the content, whether it is a free music industry panel, workshop, webinar, concert or album download... What can David tell us about the world of book marketing within the music industry?
In our conversation we talk about marketing, getting a #1 on the billboard charts and a best selling book on Amazon. We discuss the global business market and the ability to choose the best partners on a global scale. Although I am not one for talking about hype, on this occasion I ask David his opinion of the media around Miley Syrus from a marketing perspective.
As always the conversation takes many twists and at every turn David has some hugely valuable insight to share. I hope you enjoy it as much as I did!
Aaron Bethune.Music Specialist. Creative Collaborator.