Viewing entries tagged
Above The Noise

Above the Noise Music Industry Podcast with Bandzoogle CEO, David Dufresne

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Above the Noise Music Industry Podcast with Bandzoogle CEO, David Dufresne

I recently had a great conversation with David Dufresne, CEO of Bandzoogle, an amazing company that probably a lot of you already use to build your websites. Bandzoogle is based in Quebec and have made a major impact on the independent music scene giving tools to musicians to help build their career. In our conversation we discussed ways you can ensure visitors to your website are converting into fans and spending their time and money where you want them to, website dos and don'ts, apps and responsive websites as well as knowing your audience and who consumes your content. With David's background as a venture capitalist he shares his unique perspective on this new music industry.

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Above The Noise Music Industry Podcast. A follow up interview with author, music marketer and radio host David Hooper

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Above The Noise Music Industry Podcast. A follow up interview with author, music marketer and radio host David Hooper

A while back I interviewed radio host, author and music marketer David Hooper about his book Six Figure Musician. We did the interview in Nashville about a week prior to the launch. At the time he told me about his plans for the book and how he intended to market it. I thought it would be interesting to follow up with him and find out how his marketing strategies were working and what he had learned about his audience.

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Above The Noise Music Industry Podcast with Director of Music Programming for Sirius XM Canada, Jeff Leake

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Above The Noise Music Industry Podcast with Director of Music Programming for Sirius XM Canada, Jeff Leake

Finding success in music or business is all about the accumulated experience and knowledge that allows us to recognize and seize the opportunity that ultimately results in what the general public observe to be "overnight success." I was curious as to what those opportunities had been for Jeff. With his experience and first hand stories to tell about artists and their careers I was curious as to what advice he could offer for those looking for a career in music.

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Above The Noise Music Industry Podcast with The Empty Pockets

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Above The Noise Music Industry Podcast with The Empty Pockets

While meeting with a songplugger friend in Nashville, he asked me if I would interview some clients of his that were in town. The truth be told I was not really interested. I have always tried to keep my personal interviews (unlike when I am being hired...) to be with people that I have actively searched out. This situation was a little different and also a perfect example of how the industry really is based on relationships. I didn't want to offend my friend and I understand in this biz that if you scratch my back I'll scratch yours. So I said "sure."

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Above The Noise Music Industry Podcast with Creative Marketer and Branding Expert, Bill Caywood

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Above The Noise Music Industry Podcast with Creative Marketer and Branding Expert, Bill Caywood

This week's interview is with Bill Caywood. Bill is a graphic designer and branding expert, he is the CEO of Brett Manning's Singing Success, the Creative Director of TraitMarker, founder of NashvilleParties.com, co-founder of Festivalus and the co-founder of Caspian Productions. His clients range from Faith Hill and Jimmy Eat World to Interscope Records, EMI and Warner Brothers.

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Above The Noise Music Industry Podcast with Business Man, Entrepreneur and Actor, Rick Wells

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Above The Noise Music Industry Podcast with Business Man, Entrepreneur and Actor, Rick Wells

After interviewing many successful artists, entrepreneurs, authors, etc... after a while a number of similarities start to appear, from their personality traits to the environment around them. Although one of those traits is the ability to put yourself out of your comfort zone, the real question is what have been the experiences that build people up to not only recognize opportunities but to also risk taking them. What in Rick's past experiences and development have allowed him to consciously choose to put himself in a place of vulnerability along way from his comfort zone? Not only once but many times over and excel?

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Above The Noise Music Industry Podcast with Founder of Ditto Music, Lee Parsons

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Above The Noise Music Industry Podcast with Founder of Ditto Music, Lee Parsons

Ditto Music is a digital music distribution company with offices in Liverpool and Nashville. As CEO of Ditto Music Lee Parsons overseas distribution and marketing campaigns for over 20,000 worldwide artists including Suzi Quatro, Finch, Lil Wayne, Prince, Sir Paul McCartney and Kid British. Starting from their bedrooms in 2007 Lee and His brother Matt launched the first ever unsigned artist into the UK Top 40 singles chart which got them into the Guinness Book Of World Records. Ditto Music have now had 11 UK top 40 singles, all with unsigned artists.

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Above The Noise Music Industry Podcast with Graphic Designer, Photographer and Branding Expert, Josh Nychuck

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Above The Noise Music Industry Podcast with Graphic Designer, Photographer and Branding Expert, Josh Nychuck

Design is a tremendous tool for improving and simplifying education and learning; creating experiences that are more delightful, functional and meaningful; developing businesses, organizations and initiatives that will have sustainable long-term growth, and a positive effect on the community and environment.

Josh shares a ton of hands on advice in this interview that will be invaluable to building your brand's visual identity.

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Above The Noise Music Industry Podcast with Branding Guru and Author Marty Neumeier

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Above The Noise Music Industry Podcast with Branding Guru and Author Marty Neumeier

Today I am speaking once again with Marty Neumeier. The last time we spoke it was on the topic of branding, a topic on which Marty is an internationally renown authority. He has written many books including Zag which was named one of the "top hundred business books of all time" for its insights into radical differentiation; and The Brand Gap, considered by many the foundational text for modern brand building. It fascinates me how often musicians are told to find a real job and that they will never be successful in terms of a career at their art. However, it seems that  "real jobs" are less and less of a "real option" in today's economy as technology is taking over in what Marty is calling "the robotic age."

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Above The Noise Music Industry Podcast with Composer David Das

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Above The Noise Music Industry Podcast with Composer David Das

Today's podcast is with David Das, a sonic architect with a wide-ranging and unique background. He is an active composer, producer, and songwriter based in Los Angeles. His experience covers the range from films, TV shows, commercials, and other media work, over to pop/rock/jazz music production, choral and orchestral writing and arranging, and more. His clients include 20th Century Fox, Coca Cola, Delta Airlines, and Disney, and numerous pop, rock, R&B, soul, and jazz artists.

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Above The Noise Music Industry Podcast with Steve Rennie, Manager of Incubus

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Above The Noise Music Industry Podcast with Steve Rennie, Manager of Incubus

Rennie is arguably one of the most forward-thinking managers in the business. He understands which old school promotions methods still work and which don’t. He has opinions on which digital strategies produce measurable results and which are wastes of time and money. And he wants to share this knowledge with you free of charge with no strings attached. Steve Rennie pulls no punches. No topic is off-limits, ever.

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Above The Noise Music Industry Podcast with Music Supervisor and KCRW Radio Host, Jason Kramer

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Above The Noise Music Industry Podcast with Music Supervisor and KCRW Radio Host, Jason Kramer

Today I'm talking with the head of music supervision at Elias arts and Saturday night host on KCRW, Jason Kramer.

Elias arts is a prestigious music production company based in Santa Monica and New York. Elias Arts specializes in original music composition, sound design, music supervision, and audio branding for television, film, and commercials, and has won countless awards for over the years. Jason’s extensive knowledge of music coupled with a great intuition makes him an integral part of the Elias Team. His job is to help find the perfect music solution for every project.

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