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PlayItLoudMusic

  • Management
  • Music Services
  • Brand Services
  • Artist Services
  • Mentorship
    • About the program
    • Interviews
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    • Become A Mentor
    • The 'Musicpreneur' Book
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Blog Featured


Blog
Can AI Truly Capture the Soul of Music?
Nov 1, 2023
Can AI Truly Capture the Soul of Music?
Nov 1, 2023

With artificial intelligence tools becoming more popular, the question question arrises of AI’s role within the arts and whether it can truly replace musicians, writers, and illustrators. If the next radio hit, catchy jingle, or best-selling album is just a few prompts away, are we wasting our time still making music the old-fashioned way?

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Nov 1, 2023
COVID-19’s Effect on the Global Music Business, Part 3: Live Streaming Artists
Jun 24, 2020
COVID-19’s Effect on the Global Music Business, Part 3: Live Streaming Artists
Jun 24, 2020

To help address the global music industry’s concerns about the COVID-19 pandemic, US-based music analytics company Chartmetric is continuously monitoring 2M+ artists across 20+ streaming and social media data sources.

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Jun 24, 2020
COVID-19’s Effect on the Global Music Business, Part 2: Geography
May 8, 2020
COVID-19’s Effect on the Global Music Business, Part 2: Geography
May 8, 2020

Chartmetric's data-driven analysis of COVID-19’s effects on music-related consumption helps artists, songwriters, labels, agencies, distributors, and other entertainment-related entities sustain and improve their well-being during these unprecedented times.

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May 8, 2020
COVID-19’s Effect on the Global Music Business, Part 1: Genre
May 8, 2020
COVID-19’s Effect on the Global Music Business, Part 1: Genre
May 8, 2020

Chartmetric's data-driven analysis of COVID-19’s effects on music-related consumption helps artists, songwriters, labels, agencies, distributors, and other entertainment-related entities sustain and improve their well-being during these unprecedented times. 23 APR 2020

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May 8, 2020
Best Music Streaming Services  Based on In-Depth Reviews
Nov 1, 2019
Best Music Streaming Services Based on In-Depth Reviews
Nov 1, 2019

A comprehensive guide to finding the music streaming service that sounds best for you.

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Nov 1, 2019
The Importance Of Following Up In The Music Licensing Business
Jan 14, 2019
The Importance Of Following Up In The Music Licensing Business
Jan 14, 2019

A couple days ago I interviewed Aaron Bethune, the founder of Play It Loud Music, for members of my marketing service, Renegade Music Marketing. During my interview with Aaron he made the point very clearly that you have to follow up after making initial contact with him or anyone else. As Aaron explained, he receives so many emails on a daily basis that by the end of the day if he hasn't gotten back to you, your email is probably so far down in his inbox that it's possible he's completely forgotten about it.

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Jan 14, 2019
Threatin's Fake News, Fake Fans and Fake Reality
Jan 10, 2019
Threatin's Fake News, Fake Fans and Fake Reality
Jan 10, 2019

The rise of the streaming age has brought with it an  unsurprising uptick in artists attempting to game social media and streaming platforms in a less-than-honest approach to finding success in the music business. The "band" Threatin's faked fanbase and resulting failed tour has become perhaps the most extreme instances of this tactic.

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Jan 10, 2019
Developing Your Fan Base | Producing Out Loud Ep. 19 ft. Aaron Bethune
Jan 10, 2019
Developing Your Fan Base | Producing Out Loud Ep. 19 ft. Aaron Bethune
Jan 10, 2019

Welcome to Producing Out Loud, our series where we discuss a wide range of topics related to music production, business, and technology. In this episode, Pyramind’s Greg Gordon and Jeff Straw sit down with Aaron Bethune, author of Musicpreneur: The Creative Approach to Making Money in Music. They discuss ways to network, strategize, and nurture your fan base.

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Jan 10, 2019
Above The Noise Music Industry Podcast with the master of marketing and branding, Allen Adamson
Nov 1, 2018
Above The Noise Music Industry Podcast with the master of marketing and branding, Allen Adamson
Nov 1, 2018

Allen Adamson is a noted industry expert in all disciplines of branding. He’s worked with a broad spectrum of clients in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment, as well as brands in the non-profit sector. Given his perspective and depth of experience, Allen has helped his clients not simply understand, but, more critically, put into play strategies that enable them to shift ahead of the market and the competition, generating long-term value and increased brand equity.

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Nov 1, 2018
Above the Noise Music Industry Podcast with Music Supervisor and Rights Clearance Expert, Lisa Brigantino
Oct 31, 2018
Above the Noise Music Industry Podcast with Music Supervisor and Rights Clearance Expert, Lisa Brigantino
Oct 31, 2018

Lisa Brigantino has worked in the fields of music supervision, talent acquisition, branding, and rights clearance for over 25 years. She got her start in the business as Director of Licensing for BZ/Rights and Permissions, Inc. and then went on to become a founding partner of Creative License, Inc. and then later served as the company’s Vice President and Director of Business Affairs. Lisa then went on to start her own company, Hidden Pond Productions, Inc.

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Oct 31, 2018
Above the Noise Music Industry Podcast with CEO of Songtrust and President of Downtown Music Publishing, Justin Kalifowitz
Oct 17, 2018
Above the Noise Music Industry Podcast with CEO of Songtrust and President of Downtown Music Publishing, Justin Kalifowitz
Oct 17, 2018

Justin Kalifowitz operates Songtrust and serves as President of Downtown Music Publishing. Prior to Downtown, Justin spent six years with Spirit Music Group acting as Head of A&R, and held positions with RCA and Virgin Records. Justin has been named in Billboard Magazine’s “30 Under 30" Faces to Watch and Crain’s “Forty Under 40" Rising Stars of New York Business. Justin is on the Board of Directors for the NY Chapter of the Association of Independent Music Publishers.

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Oct 17, 2018
Above the Noise Music Industry Podcast with Coach Jo
Oct 17, 2018
Above the Noise Music Industry Podcast with Coach Jo
Oct 17, 2018

Since returning to her native Sweden in 2015 after 25 years in the US, Jo coached executives in the advertising and children’s educational gaming industries. As Head of Executive Coaching and Business Development, she co-created the Executive Coaching Division of The Roll AB, of the SSE MBA LeadershipLive Program and the SSE MSc. Finance Career Development Accelerator Program (CDA) at the Stockholm School of Economics.

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Oct 17, 2018
Above the Noise Music Industry Podcast with Super-Manager, Jason Davis
May 28, 2018
Above the Noise Music Industry Podcast with Super-Manager, Jason Davis
May 28, 2018

Jason Davis has spent his entire two-decade career in the music industry and worked with many worldwide stars, including Boyz ll Men, Sugar Ray, P. Diddy, Alabama, Lonestar, Dolly Parton, among many others. Davis is an entertainment industry executive with a broad range of titles including award-winning songwriter, award-winning author, independent record label president, executive TV producer, entertainment consultant, former Senior VP of A&R for Dolly Parton's management company CTK management and a serial entrepreneur. He has also secured record deal offers with CEO's from the largest music companies in the world, including Capitol Records, Sony, Interscope, Island / Def Jam, Epic, Atlantic, RCA, and J Records. 

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May 28, 2018
Make Your Own Pie with The Ingredients You've Got: Episode 1 of James Newcomb's Musicpreneur Podcast
Mar 3, 2017
Make Your Own Pie with The Ingredients You've Got: Episode 1 of James Newcomb's Musicpreneur Podcast
Mar 3, 2017

"Here’s a brief outline of this interview with Aaron. Aaron tells the story of turning back a mere 200 meters from the summit of the highest mountain in South America and how this is an allegory for defining success as a MusicPreneur. This decision to turn back led to Aaron saving the life of a fellow…"

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Mar 3, 2017
Above the Noise Music Industry Podcast with Data Journalist at Next Big Sound and Pandora, Liv Buli.
Nov 28, 2016
Above the Noise Music Industry Podcast with Data Journalist at Next Big Sound and Pandora, Liv Buli.
Nov 28, 2016

Liv has traveled all over the world talking about what she does – from Brisbane to Chile, to NYU classrooms. She has been invited to speak and participate in panels at SXSW, CMJ, Music Biz, Future of Music Policy Summit, SF Music Tech, BigSound, ByLarm and more. Lately, she has been giving thought as to how to visualize data in simple, elegant ways to build better stories. As she says "...the best data journalism strikes a balance between finding (data science), showing (data visualization), and telling (journalism) a story."

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Nov 28, 2016
Above the Noise Music Industry Podcast with Radio Promoter, Bill Miller.
Sep 2, 2016
Above the Noise Music Industry Podcast with Radio Promoter, Bill Miller.
Sep 2, 2016

A while back I interviewed Canadian radio promoter, Bill Miller of Sharp 9 Music. I first crossed paths with Bill when he was heading up Pitt Bull Promotions and had successfully developed the company into one of Canada's leading radio promotion companies. He has since started Sharp 9 Music. I was officially introduced through a mutual friend. The friend's band had successfully had their single go top 20 thank's to Bill and Pitt Bull's Promotion machine behind it. 

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Sep 2, 2016
Interview with Aaron Bethune for Yahoo Brazil
Jun 25, 2016
Interview with Aaron Bethune for Yahoo Brazil
Jun 25, 2016

A little while back I was interviewed by Casino Gobbet from Yahoo Brazil.

I really enjoyed the questions Casino had and I thought you may find interesting reading our conversation. 

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Jun 25, 2016
Above the Noise Music Industry Podcast with social scientist Ruth Blatt
Apr 10, 2016
Above the Noise Music Industry Podcast with social scientist Ruth Blatt
Apr 10, 2016

Ruth has a Ph.D. in Management and Organizations from the University of Michigan and taught Entrepreneurship to MBAs at the University of Illinois in Chicago. She has written for TheAtlantic.com, Psychology Today and Wired.com.She currently writing a book about the history and production of rock concerts.

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Apr 10, 2016
Above the Noise Music Industry Podcast interview with Lionel Ritchie's guitar player, Ben Mauro
Nov 19, 2015
Above the Noise Music Industry Podcast interview with Lionel Ritchie's guitar player, Ben Mauro
Nov 19, 2015

Ben's publicist reached out to me a while back when he was in Vancouver with Lionel Ritchie. She connected the two of us which lead to this interview. It was fascinating hearing Ben's story of how he got the gig playing with Lionel Ritchie, Brittany Spears, Christina Aguilera, John Fogerty, Tony Braxton, Don Felder and many more. I will hint that it had something to do with playing all the open mics and jam nights in NYC. Equally as interesting is hearing about how he is pursuing a parallel solo career as an independent artist.

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Nov 19, 2015
Above the Noise Music Industry Podcast with Bandzoogle CEO, David Dufresne
Apr 10, 2015
Above the Noise Music Industry Podcast with Bandzoogle CEO, David Dufresne
Apr 10, 2015

I recently had a great conversation with David Dufresne, CEO of Bandzoogle, an amazing company that probably a lot of you already use to build your websites. Bandzoogle is based in Quebec and have made a major impact on the independent music scene giving tools to musicians to help build their career. In our conversation we discussed ways you can ensure visitors to your website are converting into fans and spending their time and money where you want them to, website dos and don'ts, apps and responsive websites as well as knowing your audience and who consumes your content. With David's background as a venture capitalist he shares his unique perspective on this new music industry.

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Apr 10, 2015
Above The Noise Music Industry Podcast with Marketing Director of Deezer Canada, Greg Van Bastelaar
Dec 18, 2014
Above The Noise Music Industry Podcast with Marketing Director of Deezer Canada, Greg Van Bastelaar
Dec 18, 2014

Greg Van Bastelaar is somebody I met at Rifflandia in Victoria while participating at a music industry panel. At the time Greg was marketing Director of Deezer Music Canada. After speaking with Greg I was immediately interested in interviewing him for the podcast. He has a lot of experience in the music industry ranging from working for FACTOR (The Foundation Assisting Canadian Talent On Recording) and seeing artists get funded for records to becoming the marketing director for the European streaming service Deezer Music.

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Dec 18, 2014
Interview with Music Photographer Mark Maryanovich
Mar 23, 2014
Interview with Music Photographer Mark Maryanovich
Mar 23, 2014

Mark Maryanovich is a Canadian photographer based in Santa Monica, CA, born in Windsor, Ontario and raised on Canada’s rainy west coast.  He has won a number of awards for photography and is a referenced source of inspiration by many in the industry. His clients have included Chris Cornel, Randy Bachman, Gibson Guitars, Bob Rock, Chad Kroeger and Henry Rollins to name a few. His work has appeared on the cover of books, in Rolling Stone, Billboard, and Canadian Musician and that’s just skimming the surface.

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Mar 23, 2014
Musicpreneur : The Creative Approach to Making Money in Music
Jan 7, 2014
Musicpreneur : The Creative Approach to Making Money in Music
Jan 7, 2014

Two years ago I started writing a book, today I am excited to tell the world about it.

I was fascinated with what set successful musicians in today's music industry apart from those with talent but no music career in their future. Research for the book had me taking a serious look at successful musicians and artists through to CEO's, athletes and the world of neuroscience.

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Jan 7, 2014
Above The Noise Music Industry Podcast. A follow up interview with author, music marketer and radio host David Hooper
Dec 6, 2013
Above The Noise Music Industry Podcast. A follow up interview with author, music marketer and radio host David Hooper
Dec 6, 2013

A while back I interviewed radio host, author and music marketer David Hooper about his book Six Figure Musician. We did the interview in Nashville about a week prior to the launch. At the time he told me about his plans for the book and how he intended to market it. I thought it would be interesting to follow up with him and find out how his marketing strategies were working and what he had learned about his audience.

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Dec 6, 2013
Above The Noise Music Industry Podcast with Associate Director, Music Marketing Strategy & MuchFact at Bell Media Inc., Gregg Stewart
Oct 9, 2013
Above The Noise Music Industry Podcast with Associate Director, Music Marketing Strategy & MuchFact at Bell Media Inc., Gregg Stewart
Oct 9, 2013

Today's interview is with Gregg Stewart, a marketing expert with over 13 years of first hand experience in the entertainment industry. As the Associate Director, Music Marketing Strategy & MuchFACT he's the main point of contact for music industry partners at Bell Media Inc. when it comes to music and entertainment.

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Oct 9, 2013
Above The Noise Music Industry Podcast with Director of Music Programming for Sirius XM Canada, Jeff Leake
Oct 2, 2013
Above The Noise Music Industry Podcast with Director of Music Programming for Sirius XM Canada, Jeff Leake
Oct 2, 2013

Finding success in music or business is all about the accumulated experience and knowledge that allows us to recognize and seize the opportunity that ultimately results in what the general public observe to be "overnight success." I was curious as to what those opportunities had been for Jeff. With his experience and first hand stories to tell about artists and their careers I was curious as to what advice he could offer for those looking for a career in music.

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Oct 2, 2013
Above The Noise Music Industry Podcast with CEO of TraitMarker, Educational Entrepreneur and Personal Guru to The stars, Robbie Grayson
Sep 24, 2013
Above The Noise Music Industry Podcast with CEO of TraitMarker, Educational Entrepreneur and Personal Guru to The stars, Robbie Grayson
Sep 24, 2013

Today's interview is with my friend Robbie Grayson from Franklin Tennessee. Robbie is the CEO of TraitMarker, a way for you to discover the "real you." As it states on the website: "Chances are that your personality lies buried beneath years of expectations and demands that life has heaped upon you. TraitMarker uncovers the genuine you lying beneath it all..." 

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Sep 24, 2013
Above The Noise Music Industry Podcast with Drummer, Label Owner, Author & Educator, Martin Atkins
Jul 30, 2013
Above The Noise Music Industry Podcast with Drummer, Label Owner, Author & Educator, Martin Atkins
Jul 30, 2013

Martin is a guy that has "been there, done that..." he has played with everyone from Johnny Rotten in his band Public Image, Ltd to Pig Face, Killing Joke, Nine Inch Nails, Ministry, Flea, Danny Carey from Tool, and many others... He owns a record label and is an in demand speaker at music conferences around the world as well as a professor at Columbia College in Chicago. He is the author of many books including most recently Tour Smart.

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Jul 30, 2013
Above The Noise Music Industry Podcast with The Empty Pockets
Jul 17, 2013
Above The Noise Music Industry Podcast with The Empty Pockets
Jul 17, 2013

While meeting with a songplugger friend in Nashville, he asked me if I would interview some clients of his that were in town. The truth be told I was not really interested. I have always tried to keep my personal interviews (unlike when I am being hired...) to be with people that I have actively searched out. This situation was a little different and also a perfect example of how the industry really is based on relationships. I didn't want to offend my friend and I understand in this biz that if you scratch my back I'll scratch yours. So I said "sure."

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Jul 17, 2013
Above The Noise Music Industry Podcast with Radio Promoter, Oscar Furtado
Jun 5, 2013
Above The Noise Music Industry Podcast with Radio Promoter, Oscar Furtado
Jun 5, 2013

Oscar is a renowned Canadian radio promoter who has worked with the likes of Sarah McLachlan, Tiesto, Swollen Members, Classified, and Marcy's Playground to Jets Over Head, Madeleine Peyroux, Robbie Robertson and Jordan Knight. He focuses on commercial radio in Canada and knows exactly what it takes to break on radio.

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Jun 5, 2013
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