Blog posts and interviews on the music industry
Viewing entries tagged
Communications Specialist
Bas Grasmayer is a futurist, communication consultant, DJ and music lover from The Netherlands. He is currently the Head of Information Strategy of Dream Industries - which operates Zvooq, Bookmate and T&P-. He majored in International Communication Management which looks into branding and identity, intercultural communication, trendwatching and concept development, as well as PR.
I have been following Wes for some time online and especially enjoyed an interview/case study with him in Hypebot. He shared some information on the marketing success he had with Nashville band "Vinyl Thief," how they had used the different tools available to them and what worked best.Wes is fairly new to the industry. I thought it would be interesting to interview somebody who is starting out on the premises of what the new music industry offers and how they are making it work for them.
