I was fascinated with what set successful musicians in today's music industry apart from those with talent but no music career in their future. Research for the book had me taking a serious look at successful musicians and artists through to CEO's, athletes and the world of neuroscience.
I wanted to present a resource that gave the reader the mindset, tools and approach for success in music. And I wanted it to be a book that related to left and right brain thinkers alike, hopefully connecting the two. The result is Musicpreneur : The Creative Approach to Making Money in Music
Although it will be officially released in late January I would love you to take a sneak peek by clicking here.
Musicpreneur connects the dots between music and business. With a healthy dose of creativity, it provides the tools, knowledge, mindset and approach for you to get heard above the noise and build a successful career in music.
Aaron Bethune. Music specialist. Creative Collaborator. Musicpreneur.
"If you have a dream to turn your music into your career, this is a must-read. Today's musician is part artist, part entrepreneur, and part marketing expert. Aaron covers all of the bases in this fantastic book."
Steve Jones, author of Brand Like a Rock Star: Lessons from Rock ’n’ Roll to Make Your Business Rich and Famous
“It’s tempting, when you go into the music business, to think that all you have to do is write a great song. That certainly helps. It’s also a necessity to know all aspects of the industry, so you’re able to tackle any challenge you’ll ever face. This book might just be all you’ll ever need to read.”
Eric Alper, Director of Media Relations, eOne Music Canada