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media

Above The Noise Music Industry Podcast with The Empty Pockets

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Above The Noise Music Industry Podcast with The Empty Pockets

While meeting with a songplugger friend in Nashville, he asked me if I would interview some clients of his that were in town. The truth be told I was not really interested. I have always tried to keep my personal interviews (unlike when I am being hired...) to be with people that I have actively searched out. This situation was a little different and also a perfect example of how the industry really is based on relationships. I didn't want to offend my friend and I understand in this biz that if you scratch my back I'll scratch yours. So I said "sure."

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Above The Noise Music Industry Podcast with music marketing expert, author and radio host, David Hooper

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Above The Noise Music Industry Podcast with music marketing expert, author and radio host, David Hooper

David helps upcoming artists and songwriters to make more money in the music business. Since 1995, it’s what he's done on a daily basis. Last week David published his latest book "6 Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business. This music marketing book comes with the guarantee that if you follow his recommendations you will make $100,000 or more. It is packed with a ton of great information and best of all it is absolutely free! As you can imagine I was very curious to ask David some of his marketing secrets!

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Above The Noise Music Industry Podcast with Creative Coach Brian Thompson

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Above The Noise Music Industry Podcast with Creative Coach Brian Thompson

Over the last few years Brian has carved his niche in the current music industry. After having been head buyer for a popular Canadian music retail chain, he has now become an advocate of the freemium music model. His Twitter bio reads: "creative coach. music marketer. podcaster. blogger. guy behind The DIY Daily Newsletter & Podcast"  and for those of you who don't know, Brian puts out a podcast every day! Wow!

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Above The Noise Music Industry Podcast with Bas Grasmayer, Communications Specialist, Futurist & Speaker

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Above The Noise Music Industry Podcast with Bas Grasmayer, Communications Specialist, Futurist & Speaker

Bas Grasmayer is a futurist, communication consultant, DJ and music lover from The Netherlands. He is currently the Head of Information Strategy of Dream Industries - which operates Zvooq, Bookmate and T&P-. He majored in International Communication Management which looks into branding and identity, intercultural communication, trendwatching and concept development, as well as PR.

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Above The Noise Music Industry Podcast with Cameo Carlson, Head of Digital Business Dev. at Borman Entertainment

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Above The Noise Music Industry Podcast with Cameo Carlson, Head of Digital Business Dev. at Borman Entertainment

Cameo has been at the forefront of the digital music revolution from its earliest stages. Billboard Magazine named her one of the industry’s top mobile executives.

She has been involved in radio, from terrestrial to online, and was the rock and alternative music director for AOL Music. She spent three years as manager of label relations and music programming at iTunes and has been the executive VP of Universal MoTown Republic where her role included mobile, online and digital sales, promotions and business development for artists such as Drake, Amy Winehouse, Lil Wayne, and Jack Johnson to name a few.

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Guest speaker Michael Behm at Above The Noise Music Industry Course

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Guest speaker Michael Behm at Above The Noise Music Industry Course

Over the course of Michael's career he has been a touring musician playing 6 nights a week (sharing the stage with the likes of Bon Jovi), recorded over 6 albums of original material, had his music placed in T.V. and Film, owned and operated live music venues, produced countless artists, written hits for other artists in more that 6 countries with major label distribution, spoken at MIDEM, and whole lot more! Because of the fact that Michael's career has allowed him to see such a full spectrum of the industry, he was a great person to have come in to the classroom. Having been successful at everything he has put his mind to,  I had a few question as to how he approaches each project so as to have successful outcomes!

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Above The Noise Music Industry Podcast with Recording Artist & Software Developer Solveig Whittle

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Above The Noise Music Industry Podcast with Recording Artist & Software Developer Solveig Whittle

This week I am interviewing Solveig Whittle. Solveig is involved in the North West Music Experience, a music conference debuting next year in Seattle. She is a singer and music marketer as well as a software developer. As she puts it: "I’m a high tech marketer who has a serious music habit I’ve been feeding for the past 30 years. I love how these two interests are finally coming together for me." Starting her professional career in music a little later in life she has applied her previous success in business to her career in music. With her own success she is helping other aspiring musicians to do the same.

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Above The Noise Music Industry Podcast with Shimon, The Consumer & Fan

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Above The Noise Music Industry Podcast with Shimon, The Consumer & Fan

After speaking with experts on the business side of the industry as well as established artists, now it is time to talk to the consumer and fan! This week I have 15 year old Shimon on the show. Shimon has been a great person to talk to as he is a music consumer, music fan and a budding young musician. He is a potential client for producers and studios, and is part of the generation targeted by a lot of the experts I have spoken to.

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Above The Noise Music Industry Podcast with Author, Music Supervisor & Journalist David Weiss

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Above The Noise Music Industry Podcast with Author, Music Supervisor & Journalist David Weiss

David Weiss is President of D Media, Inc. (www.dwords.com) and is an internationally published freelance journalist. He is the former NYC editor of Mix magazine, the world's leading pro audio publication, and his work has appeared regularly in publications such as Systems Contractor News, Archi-Tech, Digital Television, TV Technology, Time Out NY, Remix and Drum! magazine. He is also co-author of the book Music Supervision: The Complete Guide to Selecting and Licensing Music & Sound Design for Media, published by Schirmer Trade Books in September, 2005.

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Above The Noise Music Industry Podcast with Audio Branding Guru Steve Keller

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Above The Noise Music Industry Podcast with Audio Branding Guru Steve Keller

I have to say speaking with Steve was a fascinating experience. The world of audio branding and how it brings music into our everyday is very cool. How music affects the way we purchase and consume products and experiences, as well as remember and associate them is eye opening.Steve's psychology background mixed with his branding and marking experience and his passion for music make him the audio branding guru he is!

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Above The Noise Music Industry Podcast with Music Marketer & Communications Specialist Wes Davenport

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Above The Noise Music Industry Podcast with Music Marketer & Communications Specialist Wes Davenport

I have been following Wes for some time online and especially enjoyed an interview/case study with him in Hypebot. He shared some information on the marketing success he had with Nashville band "Vinyl Thief," how they had used the different tools available to them and what worked best.Wes is fairly new to the industry. I thought it would be interesting to interview somebody who is starting out on the premises of what the new music industry offers and how they are making it work for them.

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Introducing "Above The Noise Music Industry Podcast" with Aaron Bethune (yours truly).

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Introducing "Above The Noise Music Industry Podcast" with Aaron Bethune (yours truly).

This is the first podcast in my series "Above The Noise." The purpose of these podcasts is to find out what it takes to permeate to the top. With the physical ability to listen to only 5% (and that's if we spend 24-7  without breaks) of new music released every week (thanks to Jay Frank for this stat) it is clear that the true task is to be "Heard Above The Noise." The interviews will be with the people behind the music and the people behind the business of this industry. We will be sharing conversations with musicians, composers, marketing and branding gurus, social media experts, industry leaders, thought provokers and music futurists!

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