Above The Noise Music Industry Podcast with Director of Music Programming for Sirius XM Canada, Jeff Leake

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Above The Noise Music Industry Podcast with Director of Music Programming for Sirius XM Canada, Jeff Leake

Finding success in music or business is all about the accumulated experience and knowledge that allows us to recognize and seize the opportunity that ultimately results in what the general public observe to be "overnight success." I was curious as to what those opportunities had been for Jeff. With his experience and first hand stories to tell about artists and their careers I was curious as to what advice he could offer for those looking for a career in music.

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Above The Noise Music Industry Podcast with CEO of TraitMarker, Educational Entrepreneur and Personal Guru to The stars, Robbie Grayson

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Above The Noise Music Industry Podcast with CEO of TraitMarker, Educational Entrepreneur and Personal Guru to The stars, Robbie Grayson

Today's interview is with my friend Robbie Grayson from Franklin Tennessee. Robbie is the CEO of TraitMarker, a way for you to discover the "real you." As it states on the website: "Chances are that your personality lies buried beneath years of expectations and demands that life has heaped upon you. TraitMarker uncovers the genuine you lying beneath it all..." 

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Above The Noise Music Industry Podcast with Drummer, Label Owner, Author & Educator, Martin Atkins

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Above The Noise Music Industry Podcast with Drummer, Label Owner, Author & Educator, Martin Atkins

Martin is a guy that has "been there, done that..." he has played with everyone from Johnny Rotten in his band Public Image, Ltd to Pig Face, Killing Joke, Nine Inch Nails, Ministry, Flea, Danny Carey from Tool, and many others... He owns a record label and is an in demand speaker at music conferences around the world as well as a professor at Columbia College in Chicago. He is the author of many books including most recently Tour Smart.

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Above The Noise Music Industry Podcast with The Empty Pockets

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Above The Noise Music Industry Podcast with The Empty Pockets

While meeting with a songplugger friend in Nashville, he asked me if I would interview some clients of his that were in town. The truth be told I was not really interested. I have always tried to keep my personal interviews (unlike when I am being hired...) to be with people that I have actively searched out. This situation was a little different and also a perfect example of how the industry really is based on relationships. I didn't want to offend my friend and I understand in this biz that if you scratch my back I'll scratch yours. So I said "sure."

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Above The Noise Music Industry Podcast with Creative Marketer and Branding Expert, Bill Caywood

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Above The Noise Music Industry Podcast with Creative Marketer and Branding Expert, Bill Caywood

This week's interview is with Bill Caywood. Bill is a graphic designer and branding expert, he is the CEO of Brett Manning's Singing Success, the Creative Director of TraitMarker, founder of NashvilleParties.com, co-founder of Festivalus and the co-founder of Caspian Productions. His clients range from Faith Hill and Jimmy Eat World to Interscope Records, EMI and Warner Brothers.

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Above The Noise Music Industry Podcast with Business Man, Entrepreneur and Actor, Rick Wells

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Above The Noise Music Industry Podcast with Business Man, Entrepreneur and Actor, Rick Wells

After interviewing many successful artists, entrepreneurs, authors, etc... after a while a number of similarities start to appear, from their personality traits to the environment around them. Although one of those traits is the ability to put yourself out of your comfort zone, the real question is what have been the experiences that build people up to not only recognize opportunities but to also risk taking them. What in Rick's past experiences and development have allowed him to consciously choose to put himself in a place of vulnerability along way from his comfort zone? Not only once but many times over and excel?

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Above The Noise Music Industry Podcast with Founder of Ditto Music, Lee Parsons

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Above The Noise Music Industry Podcast with Founder of Ditto Music, Lee Parsons

Ditto Music is a digital music distribution company with offices in Liverpool and Nashville. As CEO of Ditto Music Lee Parsons overseas distribution and marketing campaigns for over 20,000 worldwide artists including Suzi Quatro, Finch, Lil Wayne, Prince, Sir Paul McCartney and Kid British. Starting from their bedrooms in 2007 Lee and His brother Matt launched the first ever unsigned artist into the UK Top 40 singles chart which got them into the Guinness Book Of World Records. Ditto Music have now had 11 UK top 40 singles, all with unsigned artists.

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Above The Noise Music Industry Podcast with Live Music Producer Tom Jackson

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Above The Noise Music Industry Podcast with Live Music Producer Tom Jackson

Tom is author of the bookTom Jackson’s Live Music Method and the All Roads Lead to the Stage DVD series, is a master at transforming an artist’s live show into a magical experience for the audience!

He has worked with hundreds of artists in nearly every genre, including major artists like Taylor Swift, The Band Perry, Jars of Clay, and others, along with countless indie artists and bands, giving them a foundation and direction to define their unique voice and style to showcase their talent.

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Above The Noise Music Industry Podcast with Graphic Designer, Photographer and Branding Expert, Josh Nychuck

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Above The Noise Music Industry Podcast with Graphic Designer, Photographer and Branding Expert, Josh Nychuck

Design is a tremendous tool for improving and simplifying education and learning; creating experiences that are more delightful, functional and meaningful; developing businesses, organizations and initiatives that will have sustainable long-term growth, and a positive effect on the community and environment.

Josh shares a ton of hands on advice in this interview that will be invaluable to building your brand's visual identity.

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Above The Noise Music Industry Podcast with music marketing expert, author and radio host, David Hooper

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Above The Noise Music Industry Podcast with music marketing expert, author and radio host, David Hooper

David helps upcoming artists and songwriters to make more money in the music business. Since 1995, it’s what he's done on a daily basis. Last week David published his latest book "6 Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business. This music marketing book comes with the guarantee that if you follow his recommendations you will make $100,000 or more. It is packed with a ton of great information and best of all it is absolutely free! As you can imagine I was very curious to ask David some of his marketing secrets!

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Above The Noise Music Industry Podcast with Trumpeter Extraordinaire & Record Label Owner, Dave Douglas

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Above The Noise Music Industry Podcast with Trumpeter Extraordinaire & Record Label Owner, Dave Douglas

DAVE DOUGLAS is a prolific trumpeter, composer and educator from New York City. His unique contributions to improvised music have garnered distinguished recognition some of which includes a Guggenheim Fellowship, Aaron Copland award and Grammy-nominations. Douglas has developed his work for several unique ensembles with whom he’s currently active including his quintet, electric sextet Keystone, Brass Ecstasy, Sound Prints Quintet, co-led with Joe Lovano. His new Quintet released their debut recording, Be Still, in September 2012 with singer Aoife O’Donovan, the first time Douglas has featured a vocalist on a recording. Since 2005, Douglas has operated his own record label, Greenleaf Music, releasing his own recordings, albums by other artists in the jazz idiom, and continues to prove himself as a forward-thinking leader in the realm of digital music distribution. He served as artistic director of the Workshop in Jazz and Creative Music at The Banff Centre in Canada 2002 through 2012 and is co-founder and director of the Festival of New Trumpet Music, which celebrates its tenth anniversary in 2013.

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Above The Noise Music Industry Podcast with Branding Guru and Author Marty Neumeier

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Above The Noise Music Industry Podcast with Branding Guru and Author Marty Neumeier

Today I am speaking once again with Marty Neumeier. The last time we spoke it was on the topic of branding, a topic on which Marty is an internationally renown authority. He has written many books including Zag which was named one of the "top hundred business books of all time" for its insights into radical differentiation; and The Brand Gap, considered by many the foundational text for modern brand building. It fascinates me how often musicians are told to find a real job and that they will never be successful in terms of a career at their art. However, it seems that  "real jobs" are less and less of a "real option" in today's economy as technology is taking over in what Marty is calling "the robotic age."

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Above The Noise Music Industry Podcast with Mark Tavern

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Above The Noise Music Industry Podcast with Mark Tavern

Mark has worked on a wide range of projects including Justin Bieber, The Roots, Mariah Carey, India.Arie, Whitney Houston, The Killers, Adam Lambert, Kelly Clarkson, Angie Stone, Maroon 5, Carrie Underwood, The Chieftains, Etta James, Jim Brickman, Andy Summers, Dave Douglas, Eliane Elias, Tom Harrell, Fourplay, Dominique Eade, Denyce Graves, Leontyne Price, a dozen Broadway cast albums including Urinetown, Avenue Q, Cabaret and Ragtime, and more than 15 opera productions at companies such as the Glimmerglass Festival, Glyndebourne (UK) and New York City Opera.

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